Google Performance Summit 2016 | Updates

Feb 5, 2019


Welcome to Rossi Marketing's comprehensive coverage of the Google Performance Summit 2016! In this article, we will dive deep into the exciting updates announced at the summit and discuss how they can revolutionize the way you approach digital marketing.


Google Performance Summit is an annual event where Google unveils its latest technological advancements and updates related to the digital marketing landscape. Attending this summit is essential for staying up-to-date with the latest trends and strategies in the industry.

Key Announcements

1. Expanded Text Ads

One of the major announcements at the Google Performance Summit 2016 was the introduction of Expanded Text Ads. This new ad format provides advertisers with more space to create compelling and engaging ad copy, thus increasing the visibility and effectiveness of their ads. With expanded headlines and additional characters, businesses can now convey more information and capture the attention of potential customers.

2. Local Search Ads

Google also announced the rollout of Local Search Ads, enabling businesses to target customers based on their geographic location. This feature is specifically designed to enhance the visibility of brick-and-mortar stores, helping them attract local customers and drive foot traffic to their physical locations. Local Search Ads serve as a powerful tool for businesses aiming to dominate their local markets.

3. Remarketing Across Multiple Devices

Another game-changing announcement at the summit was the introduction of cross-device remarketing. With the increasing usage of multiple devices by consumers, it is crucial for advertisers to reach their target audience across different devices. Google's cross-device remarketing allows businesses to engage with potential customers throughout their entire customer journey, ensuring maximum exposure and increased conversions.

Implications for Businesses and Consumers

The updates discussed at the Google Performance Summit 2016 have significant implications for both businesses and consumers in the digital marketing landscape.

Benefits for Businesses

For businesses, the introduction of Expanded Text Ads means greater visibility and improved click-through rates. With more space to showcase their unique selling propositions, businesses can better communicate their value to potential customers. Local Search Ads offer immense opportunities for local businesses to attract nearby customers, helping them generate increased foot traffic and revenue. Cross-device remarketing ensures that businesses can engage with potential customers across various devices, targeting them at different stages of the customer journey and increasing their chances of conversion.

Advantages for Consumers

On the consumer side, the updates from Google Performance Summit 2016 lead to a more personalized and relevant online experience. Expanded Text Ads provide consumers with more comprehensive information about products and services, aiding in their decision-making process. Local Search Ads make it easier for consumers to discover nearby businesses that meet their specific needs. Cross-device remarketing allows consumers to seamlessly continue their interactions with businesses across different devices, ensuring a consistent and convenient experience.


Attending the Google Performance Summit 2016 was undoubtedly an invaluable experience for anyone involved in the digital marketing industry. The updates announced at the summit introduce groundbreaking features that can significantly impact the success and growth of businesses in various sectors. Rossi Marketing, a leader in the field of Business and Consumer Services - Digital Marketing, remains committed to staying at the forefront of these advancements and providing exceptional services to help businesses thrive in the digital realm. Get in touch with us today to leverage the power of these updates and take your digital marketing strategy to new heights!

Jim Nichols
Great coverage! Excited to see how these updates will transform digital marketing 🚀💻
Nov 11, 2023