Google utvecklar sitt sätt att bedöma länkar och introducerar ...

Jan 13, 2019

As a leading player in the business and consumer services industry specializing in digital marketing, Rossi Marketing is dedicated to providing the latest insights and cutting-edge strategies to help businesses succeed in the online world. In this article, we dive into Google's evolving approach to link assessment and the introduction of new link attributes.

Understanding Google's Link Evaluation Process

Google, being the most dominant search engine globally, continuously refines and updates its algorithms to deliver the most relevant and trustworthy search results. Link evaluation has long been a crucial factor in determining search rankings, as it serves as a measure of authority and credibility for websites.

Traditionally, Google's algorithm relied heavily on analyzing the quantity and quality of links pointing to a specific webpage. However, they realized the need for a more sophisticated approach to prevent manipulative link practices and improve user experience.

With the introduction of new link evaluation methods, Google aims to better assess the value of each link, providing users with more accurate and trustworthy search results.

The Impact of New Link Attributes

One notable update in Google's link evaluation process is the introduction of new link attributes. These link attributes provide additional context and information about the nature of a particular link, helping search engines identify its purpose and relevance more effectively.

Let's take a closer look at some of these new link attributes:

  1. rel="sponsored": This attribute is used to indicate that a link is sponsored or an advertisement. It helps search engines understand that the linked content may have commercial intentions.
  2. rel="ugc": UGC stands for User-Generated Content. This attribute is used when a link is created within user-generated content such as comments or forum posts. It allows search engines to differentiate and handle such links appropriately.
  3. rel="nofollow": The rel="nofollow" attribute has been established for quite some time, but it still holds significance. It indicates to search engines that the linked content should not be given any additional weight or endorsement from the linking site.

By implementing these new link attributes, Google aims to promote transparency and provide users with more accurate search results. It also helps website owners better control how search engines interpret and treat specific types of links.

Adapting Your Link Building Strategy

With these recent developments in Google's link evaluation process, it's crucial for businesses and digital marketers to adapt their link building strategies to stay ahead in the search rankings.

Here are some tips to optimize your link building approach:

1. Focus on Quality over Quantity

Gone are the days when a high volume of low-quality links would guarantee improved rankings. Now, it's all about building authoritative and relevant links from trustworthy sources. Invest your efforts in establishing relationships with industry influencers, acquiring natural editorial links, and creating valuable content that attracts organic backlinks.

2. Leverage the New Link Attributes

The introduction of the new link attributes provides an opportunity to be more precise in signaling the nature of your links. Use the rel="sponsored" attribute for sponsored content, rel="ugc" for user-generated content, and rel="nofollow" when appropriate. This can enhance search engines' understanding of your website's linking intentions and help avoid any penalties or misconceptions.

3. Monitor and Audit Your Backlink Profile

Regularly monitor and audit your backlink profile to identify any low-quality or suspicious links. Utilize SEO tools to assess the authority and relevance of the websites linking to you. Disavow any harmful links that may negatively impact your website's credibility.

4. Stay Informed and Adapt

Google's algorithms and ranking factors are continually evolving. It's crucial to stay updated with industry news and adapt your strategies accordingly. Follow reliable sources and keep an eye on Google's official announcements or algorithm updates to ensure your link building efforts align with the latest best practices.

Engage Rossi Marketing for Effective Digital Marketing Solutions

At Rossi Marketing, we understand the significance of Google's evolving link evaluation process and the impact it has on search rankings. Our team of skilled professionals excels in providing comprehensive and result-oriented digital marketing solutions.

We leverage our expertise in search engine optimization, content marketing, and link building to help businesses establish a robust online presence and achieve their marketing goals. With our tailored strategies and data-driven approach, we can give your business a competitive edge and optimize your website for enhanced visibility in search results.


Google's ongoing efforts to refine its link evaluation process demonstrates their commitment to providing the best search results for users. As a business or consumer services company seeking to excel in the digital marketing realm, it's vital to stay informed and adapt your strategies accordingly.

Rossi Marketing is here to guide you through these changes and equip you with the expertise necessary to leverage Google's evolving link evaluation in your favor. With our comprehensive range of services and industry knowledge, we can help you outrank your competitors and reach your target audience effectively.