When you choose to work with an SEO Agency, please be sure they are not asking for hundreds, if not thousands of dollars upfront. As a small business owner in Connecticut, you need to ensure your marketing budget is not wasted on companies that can not deliver. SEO is a long term play. You will not rank overnight or, in most cases, even within a month or two. It takes time to build trust in the eyes of Google. If you choose to use Rossi Marketing for your CT SEO needs, then here is what we can offer you.
1. A Detailed proposal by analyzing your website and your competitors. We will show you how to beat them.
2. No Contracts. We work month to month on your project. We won’t get complacent. We want to do business with you for a long time, but we need to be on our toes.
3. Monthly reports for tracking keyword ranking improvements and website traffic reports.
Ads and Geo-Fencing work great, but the problem is as soon as you stop spending money on that, you will stop all leads coming into your business. With SEO, you will hold on to a first-page ranking no matter what you spend on ads. If you were to reach the top spot, then you could theoretically stop running ads altogether and rely only on leads that come through your website. To see how SEO works read below.
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The SEO Process
Our primary purpose is to have your website land on the first page of the search engines. It is challenging to conduct business these days, and many business owners like yourself don’t have the time to focus on figuring this all out, and we understand that. Our entire process, which you will see in the subsequent sections, is rooted in the principle of Return on Investment (ROI). When you work with us, we ask you to give us at least 60 days to prove to you this process works.
On Page SEO
On-Page SEO is the practice of ensuring your website provides a pleasant user experience, the page’s load fast, is full of content and is laid out in a way that the search engines can understand. You must have a highly functioning website, and sometimes that requires going back to the drawing board and completing a website redesign. Our website design process ensures that you will be 100% satisfied. We offer unlimited revisions to ensure your website is just how you like it. After you have a fully functioning website rooted in a positive user experience, we will work to ensure you have high quality, authoritative content that will ensure your website is sending the appropriate signals to Google.
Off Page SEO
The first step to ranking a website high in the search engines is to have proper on-page signals. The more challenging part is with Off-Page SEO. Off-Page SEO is what truly drives your website to the first page. Google will rank your website for one reason only, and that is trust. You must complete your Google my Business Account. You must have proper directory citations, and you must have other sites linking to you. All of this brings trust to your website.
The phone book may be a thing of the past, but believe it or not, these directories are now online and is a key ranking indicator. By having your name, address, and phone number listed on over 350 indexes, your website will begin to be trusted in the eyes of the search engines as a legitimate business with consistent information across all major directories.
Google my Business
Have you ever wondered how websites show up in the map pack on the top of Google when someone searches for your service plus location? For us, when people search for CT SEO or web design CT, we will show up on the search engines if you in Connecticut. Well, this is known as having a Google My Business page. To use an example specific to you, let’s say you are a roofing company located in Glastonbury, CT. We can ensure that your business shows up in the map pack, so you get more calls and visitors to your website. To truly outrank your competitors, you must have more reviews then them. More pictures. More website pages. You must do everything in your power to propel past them.
For local SEO to work in Connecticut, one of the main ranking factors is a practice known as back linking. Back linking is the practice of having high-quality websites linking to you. The more sites you have pointing to yours, Google will reward you with a better ranking. At Rossi Marketing, we will develop a strategy for you to ensure that your brand and keywords are appearing on the first page of the search results. Unlike other agencies, we will ensure that we utilized White Hat SEO tactics.