Under Armour | iProspect Global Case | Austria

May 28, 2019
Marketing Frameworks for B2B Tech Companies

The Success Story of Under Armour in Austria

If you are looking for a remarkable example of successful digital marketing strategies, look no further than Under Armour. At Rossi Marketing, we take pride in our collaboration with Under Armour and our instrumental role in their global success. In this iProspect Global Case in Austria, we'll dive deep into the innovative tactics that propelled Under Armour to new heights, captivating the Austrian market and beyond.

Austria - A Lucrative Market for Under Armour

Austria, known for its rich sports culture and active population, presented an exciting opportunity for Under Armour to establish a strong presence. With our expertise in digital marketing and deep understanding of the Austrian market, Rossi Marketing devised a comprehensive strategy to maximize Under Armour's visibility, engagement, and ultimately, revenue.

Targeted SEO Strategies for Enhanced Visibility

One key aspect of our approach was implementing highly targeted Search Engine Optimization (SEO) techniques to ensure Under Armour's website ranked prominently in search engine result pages (SERPs). Our SEO experts conducted extensive keyword research, identifying the most relevant and lucrative terms for the Austrian market.

The Power of Localized Keywords

In Austria, it's crucial to tailor your digital marketing efforts to local preferences and language. As such, we incorporated localized keywords to optimize Under Armour's website for Austrian search queries. By including phrases like "Sportbekleidung Österreich" and "Fitnessausrüstung Wien," we significantly improved Under Armour's visibility among Austrian consumers actively seeking sports apparel and equipment.

Compelling Content Creation

High-quality content is the cornerstone of successful SEO. To engage and inform Under Armour's target audience, we produced captivating articles, blog posts, and product descriptions that offered valuable insights, tips, and information related to sports and fitness. Through keywords strategically infused within the content, Under Armour's website became an authoritative source in the eyes of both users and search engines, strengthening its overall search rankings.

Driving Engagement with Social Media

In an increasingly connected world, social media plays a pivotal role in digital marketing strategies. Under Armour recognized this and entrusted Rossi Marketing to build a strong social media presence for their Austrian market. Our team designed visually appealing and highly engaging social media campaigns that resonated with the local audience's preferences.

Facebook - Connecting with Austrian Sports Enthusiasts

Through targeted Facebook advertising campaigns, we tapped into Austria's vast sports community. By creating captivating ad copy and appealing visuals, we fostered a connection between Under Armour and Austrian sports enthusiasts. The result? Increased brand awareness, improved engagement, and ultimately, a boost in sales.

Instagram - Showcasing Under Armour's Performance Gear

Instagram, with its emphasis on visually captivating content, served as the ideal platform to showcase Under Armour's high-performance sportswear. Through carefully curated posts, collaborations with local athletes, and leveraging popular fitness hashtags, we successfully cultivated a dedicated and enthusiastic community of Under Armour followers in Austria.

Maximizing Conversions with Conversion Rate Optimization (CRO)

Driving traffic to a website is only half the battle. To truly achieve success, converting website visitors into paying customers is essential. Rossi Marketing prioritized Conversion Rate Optimization (CRO) techniques to ensure Under Armour's website delivered exceptional user experiences and seamless purchasing journeys.

Streamlined User Experience (UX) Design

Our team of UX experts conducted comprehensive audits of Under Armour's website, identifying areas where user experience could be enhanced. Through strategic design elements, intuitive navigation, and optimized product pages, we created an enjoyable and frictionless shopping experience for Austrian customers.

Persuasive Call-to-Actions and Compelling Offers

To encourage conversions, Rossi Marketing crafted persuasive call-to-actions and enticing offers throughout Under Armour's website. Whether it was a limited-time discount or a free shipping promotion, our strategically placed elements enticed customers to make a purchase, increasing the conversion rate and driving revenue.

Rossi Marketing - Your Digital Marketing Partner

At Rossi Marketing, we take immense pride in our ability to help businesses like Under Armour achieve unparalleled success in the digital realm. With our expertise in SEO, social media engagement, and conversion rate optimization, we deliver results that surpass expectations.

Unmatched Strategies for Business and Consumer Services - Digital Marketing

As a leading player in the business and consumer services - digital marketing category, Rossi Marketing continues to forge new paths and set industry standards. Our exceptional team of experts stays ahead of the curve, leveraging the latest trends, technologies, and strategies to ensure our clients dominate their respective markets.

Unleash Your Brand's Potential with Rossi Marketing

Are you ready to take your brand to new heights? Partner with Rossi Marketing today and discover the limitless possibilities that await. Contact us now to schedule a consultation and transform your digital marketing efforts into a powerhouse of success.