Ordlista SEO - Vanliga begrepp inom sök

Oct 23, 2020

Welcome to Rossi Marketing's comprehensive glossary of SEO and SEM terms. As a leading digital marketing agency in the Business and Consumer Services industry, we understand the importance of staying up-to-date with the latest trends and terminology in search engine optimization and marketing.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). Through various strategies and techniques, SEO aims to drive organic (non-paid) traffic to a website and enhance its online presence.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) encompasses the paid advertising efforts to increase a website's visibility on search engine results pages. This includes techniques such as pay-per-click (PPC) advertising, search engine advertising, and other forms of online advertising.

Keyword Research

Keyword research is a vital aspect of SEO and SEM. It involves identifying relevant keywords and phrases that your target audience is likely to use when searching for products or services related to your business. Through thorough keyword research, you can optimize your content to match popular search queries and attract qualified traffic to your website.

On-Page Optimization

On-page optimization refers to the optimization of elements within a webpage to improve its search engine rankings. This includes optimizing meta tags, headings, URLs, and content structure. By incorporating keyword-rich content and following best practices, on-page optimization enhances a website's visibility to search engines.

Off-Page Optimization

Off-page optimization involves activities outside of your website that can impact its search engine rankings. This includes building high-quality backlinks from reputable sources, engaging in social media marketing, and creating valuable external content. Off-page optimization helps search engines understand the authority and relevance of your website.

Link Building

Link building is a critical aspect of SEO that involves acquiring high-quality backlinks from other websites. These backlinks act as "votes of confidence" from other online sources, signaling search engines that your website is trustworthy and authoritative. Effective link building strategies can significantly improve your search rankings.

Content Marketing

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. By producing high-quality and engaging content, businesses can enhance their online visibility, establish thought leadership, and drive organic traffic to their website. Content marketing complements SEO efforts and contributes to long-term success.

Local SEO

Local SEO refers to the optimization strategies implemented to improve a business's visibility in local search results. It involves optimizing location-specific keywords, creating or claiming local business listings, and managing online reviews. Local SEO is essential for brick-and-mortar establishments targeting a specific geographical area.

Mobile Optimization

Mobile optimization focuses on ensuring a seamless user experience on mobile devices. With the increasing prevalence of mobile usage, search engines prioritize websites that are mobile-friendly and provide a smooth browsing experience. Mobile optimization involves responsive design, fast loading times, and intuitive navigation to cater to mobile users.

Analytics and Reporting

Analytics and reporting involve tracking and assessing website performance and user behavior. By leveraging web analytics tools, businesses can gain valuable insights into their SEO and SEM efforts, measure key performance indicators, and make data-driven optimizations. Regular reporting helps businesses track progress, identify areas for improvement, and make informed marketing decisions.


With an understanding of these common SEO and SEM terms, you are well-equipped to navigate the ever-changing digital marketing landscape. As a trusted partner for businesses in achieving their online goals, Rossi Marketing offers a wide range of services to help you optimize your website, drive targeted traffic, and improve search engine rankings.

Stay ahead of the competition and let our experts at Rossi Marketing empower your digital marketing strategies. Contact us today to learn more about how we can take your online presence to the next level!