How to Analyse Competitor Links using Open Site Explorer

May 30, 2023

Welcome to Rossi Marketing, your trusted source for expert advice and insights in the business and consumer services - digital marketing industry. In this comprehensive guide, we will show you how to effectively analyse competitor links using Open Site Explorer, enabling you to gain a competitive edge in the digital landscape.

Understanding the Importance of Competitor Link Analysis

Link analysis plays a crucial role in improving your website's search engine rankings. By studying and analyzing the backlink profile of your competitors, you can gain valuable insights into their link building strategies and identify opportunities to enhance your own online visibility. Competitor link analysis allows you to:

  • Discover top-performing content: By examining the sources of your competitors' backlinks, you can unearth content ideas that have proven successful in attracting high-quality links.
  • Identify relevant link sources: Analyzing competitor links helps you identify authoritative websites and influencers in your industry, allowing you to establish strategic partnerships and obtain valuable backlinks.
  • Spot link building opportunities: By identifying the gaps in your competitors' backlink profiles, you can find potential link building opportunities that they may have overlooked, giving you a competitive advantage.
  • Improve your link acquisition strategy: Leveraging competitor link analysis insights enables you to refine and optimize your own link acquisition strategy, allowing you to attract high-quality links that contribute to improved search engine rankings.

Step-by-Step Guide to Analyse Competitor Links using Open Site Explorer

Now, let's dive into the step-by-step process of analysing competitor links using Open Site Explorer:

Step 1: Identify Your Competitors

The first step is to identify your main competitors in the digital marketing realm. These are the websites that are targeting similar keywords and are competing for the same audience. To determine your competitors, conduct thorough keyword research and analyse the search engine results pages.

Step 2: Access Open Site Explorer

Open Site Explorer is a powerful tool developed by Moz that allows you to explore and analyse the backlink profile of any website. Access the tool at, sign up for an account if you haven't already, and enter the URL of one of your main competitors.

Step 3: Analyse the Competitor's Backlink Profile

Once you've entered your competitor's URL into Open Site Explorer, the tool will provide you with a comprehensive overview of their backlink profile. Pay close attention to the following metrics:

  • Domain Authority (DA): This metric gives you an indication of the overall authority and trustworthiness of the domain based on the quality and quantity of inbound links.
  • Page Authority (PA): Page Authority measures the strength of individual pages on a domain using similar factors as Domain Authority.
  • Linking Root Domains: The number of unique root domains linking to your competitor's website is an important factor to consider when evaluating their backlink profile.
  • Anchor Text: Analyzing the anchor text used in links pointing to your competitor's site can reveal the keywords they are targeting and help you refine your own anchor text strategy.
  • Linking Pages: Take note of the specific pages on your competitor's website that attract the most inbound links. This information can provide valuable insights into their content strategy.

Step 4: Identify High-Quality Opportunities

Once you have analysed your competitor's backlink profile, it's time to identify high-quality opportunities that you can pursue to improve your own link profile. Focus on the following:

  • Relevant and authoritative websites: Look for websites in your industry that are linking to your competitors but not to your own website. Reach out to these websites and establish relationships that could potentially lead to valuable backlinks.
  • Broken link opportunities: Identify broken links on your competitor's website and offer your own relevant content as a replacement. This not only helps your competitor fix their broken links but also provides you with an opportunity to earn a valuable link.
  • Guest posting opportunities: Find websites that accept guest posts in your industry and submit high-quality content that provides value to their audience. Guest blogging is an effective way to earn authoritative backlinks to your website.
  • Uncover content gaps: Analyzing your competitor's content strategy can help you identify topics and themes that they have overlooked. Create high-quality content around these gaps to attract backlinks and establish yourself as an industry leader.

Putting Your Insights into Action

Now that you have a comprehensive understanding of how to analyse competitor links using Open Site Explorer, it's time to put your insights into action. Develop a robust link building strategy that incorporates the opportunities you have uncovered and the valuable information you have gained from studying your competitors.

Remember, effective link analysis is an ongoing process. Continuously monitor and evaluate your competitors' backlink profiles to stay ahead of the competition and identify new opportunities for growth. By leveraging the power of Open Site Explorer and implementing a well-rounded link acquisition strategy, you will be on your way to improving your online visibility and search engine rankings.

At Rossi Marketing, we understand the importance of competitor link analysis in helping businesses succeed in the digital marketing landscape. Contact us today to learn more about our expert services and how we can help your business gain a competitive edge through effective link building strategies.