Dentsu Aegis expands E-commerce solutions in China with the acquisition of EBP

Apr 2, 2018
Marketing Frameworks for B2B Tech Companies


Rossi Marketing, a major player in the Business and Consumer Services - Digital Marketing category, is thrilled to announce the expansion of its E-commerce solutions in China with the strategic acquisition of EBP by Dentsu Aegis. This exciting development not only brings opportunities for growth but also strengthens our position as a global leader in delivering comprehensive and effective digital marketing solutions.

The Power of E-commerce

In today's digital era, E-commerce has become a cornerstone for businesses aiming to thrive in the ever-evolving consumer landscape. As consumers increasingly turn to online platforms to meet their purchasing needs, it has become vital for companies to establish a strong E-commerce presence to effectively engage with their target audience.

With the acquisition of EBP, Dentsu Aegis now possesses an enhanced arsenal of E-commerce solutions, allowing businesses to leverage the power of digital marketing to maximize their reach, increase sales, and build long-lasting customer relationships.

Benefits and Opportunities

The integration of EBP into Dentsu Aegis brings a multitude of benefits and opportunities to both existing clients and prospective partners:

1. Expanded Market Reach

By combining the expertise and resources of Dentsu Aegis and EBP, businesses now have access to an expansive network of connections, opening doors to new markets, and facilitating global expansion.

2. Enhanced Targeting Capabilities

The integration of E-commerce data and analytics with sophisticated digital marketing strategies empowers businesses to better understand their target audience, enabling precise targeting and increasing the effectiveness of marketing campaigns.

3. Seamless Customer Experience

Through the acquisition, Dentsu Aegis aims to streamline the customer journey, providing a seamless and personalized experience across various touchpoints. This ensures that businesses can deliver relevant and engaging messaging to their customers, increasing conversions and customer loyalty.

4. Comprehensive Solutions

With the integration of EBP, Dentsu Aegis becomes an all-in-one destination for businesses seeking end-to-end E-commerce solutions. From website development and user experience optimization to digital marketing strategies and customer relationship management, the comprehensive suite of services offered ensures businesses have the tools needed to succeed in the competitive online marketplace.

5. Innovation and Expertise

As industry leaders in digital marketing, Rossi Marketing and Dentsu Aegis are strongly committed to staying ahead of the curve. The acquisition of EBP brings in a team of skilled professionals, further expanding our knowledge base and enabling us to deliver innovative strategies that drive real results for our clients.


Rossi Marketing, under the umbrella of Dentsu Aegis, is excited to unlock new possibilities in the realm of E-commerce in China. With the strategic acquisition of EBP, we are poised to offer businesses unmatched E-commerce solutions empowering them to optimize their digital presence and achieve their goals in the Chinese market.

Join us on this exciting journey as we continue to revolutionize digital marketing and empower businesses to thrive in the era of E-commerce.

Marco Vanbasten
Great move by Dentsu Aegis! Expanding E-commerce solutions in China with the acquisition of EBP will undoubtedly boost growth and solidify their global leadership position.
Oct 12, 2023