Under Armour | Case Study

Jun 16, 2023
Marketing Frameworks for B2B Tech Companies


Are you interested in learning how Under Armour, a renowned sports apparel brand, achieved remarkable success in the digital marketing landscape? Look no further! Rossi Marketing, a leading digital marketing agency specializing in business and consumer services, played a pivotal role in helping Under Armour dominate their online presence and increase their brand visibility. In this case study, we will unveil the strategies and tactics employed by Rossi Marketing to propel Under Armour to the top of the market.

About Under Armour

Under Armour is a powerhouse in the sports apparel industry, known for its cutting-edge products and innovative approach to performance gear. Established in 1996, the company has continuously pushed boundaries and earned a strong reputation for delivering top-notch athletic wear to athletes around the globe. Under Armour's commitment to excellence and its passion for enhancing athletic performance make them a force to be reckoned with.

Rossi Marketing's Approach

Rossi Marketing, a trusted partner of Under Armour, utilized its extensive expertise in digital marketing to craft a tailored strategy that would skyrocket Under Armour's online visibility. The team at Rossi Marketing conducted in-depth market research, analyzed competitor strategies, and identified key opportunities for improvement. Taking a holistic approach, Rossi Marketing devised a meticulous plan that consisted of several critical components:

1. Keyword Research

Our digital marketing experts conducted comprehensive keyword research to identify the most relevant and high-ranking keywords in the sports apparel industry. By focusing on the right keywords, we ensured that Under Armour's website would rank prominently in search engine results pages (SERPs). Through our extensive research, we discovered untapped opportunities and highly competitive keywords for maximizing Under Armour's organic reach.

2. On-Page Optimization

Under Armour's website underwent a thorough on-page optimization process, meticulously fine-tuning various elements to align with search engine algorithms. Our SEO specialists optimized meta tags, headings, and content structure, ensuring enhanced readability and relevance. By implementing target keywords strategically, Rossi Marketing empowered Under Armour's website to rank higher, driving organic traffic and improving overall online visibility.

3. Content Strategy

A robust content strategy was devised to attract and engage the target audience, increase brand awareness, and position Under Armour as a thought leader in the sports apparel industry. Rossi Marketing's skilled copywriters crafted compelling, informative, and keyword-rich content to captivate visitors and generate interest. With a focus on quality and relevance, the content served as a valuable resource for athletes, sports enthusiasts, and fitness professionals.

4. Social Media Integration

Rossi Marketing recognized the immense potential of social media in amplifying Under Armour's brand message. Leveraging the power of platforms such as Facebook, Instagram, and Twitter, we created a robust social media strategy to engage with Under Armour's target audience on multiple channels. By seamlessly integrating social media into Under Armour's online presence, Rossi Marketing expanded the brand's outreach and fostered meaningful connections.

5. Link Building

Building a strong backlink profile is essential for improving search engine rankings. Rossi Marketing strategically acquired high-quality, authoritative backlinks from relevant websites within the sports industry. By partnering with influential bloggers, reputable publications, and industry leaders, we ensured that Under Armour's website gained trust and credibility in the eyes of search engines, resulting in improved organic rankings.

Results and Success

Thanks to Rossi Marketing's expert strategies and diligent execution, Under Armour witnessed a significant surge in online visibility and brand recognition. The meticulous optimization efforts and keyword targeting resulted in higher organic rankings, driving a substantial increase in website traffic. Under Armour's online presence became a benchmark for excellence, attracting a wider audience and generating a higher conversion rate.

The combination of top-notch SEO practices, engaging content, social media integration, and effective link building propelled Under Armour to new heights in the digital realm. Under Armour experienced a remarkable boost in sales and brand loyalty, solidifying its position as an industry leader.


Rossi Marketing's partnership with Under Armour exemplifies the power of a well-executed digital marketing strategy. By leveraging the expertise of Rossi Marketing, Under Armour achieved unparalleled success in the online arena, dominating their competition and reshaping the digital landscape of the sports apparel industry. If you're seeking to achieve similar results and establish your brand as a leader in the digital realm, contact Rossi Marketing today and let our team of experts help elevate your online presence to extraordinary heights.

Michelle Ratcliffe
Great insights on Under Armour's digital marketing success! 👏💪
Oct 14, 2023