10 UK Search Trends from Christmas 2017

Sep 13, 2019


Welcome to Rossi Marketing's comprehensive analysis of the top 10 UK search trends from Christmas 2017. As a leading player in the business and consumer services - digital marketing industry, we bring you valuable insights to help you stay ahead in the dynamic online landscape.

1. Trend 1: Increased Online Shopping

The holiday season witnessed a significant surge in online shopping, with consumers preferring the convenience of e-commerce platforms. In our analysis, we delve into the factors driving this trend and provide strategies to optimize your online presence for maximum conversions.

2. Trend 2: Mobile Dominance

Mobile devices continue to dominate the digital landscape, and Christmas 2017 was no exception. Our experts dissect the mobile trends and offer actionable insights to help you enhance your mobile marketing efforts and capture the attention of the on-the-go consumers.

3. Trend 3: Voice Search on the Rise

Voice search has rapidly gained popularity, and its impact on search behavior cannot be ignored. We explore the growth of voice search during the Christmas season and provide optimization techniques to ensure your website is voice-friendly and ready to cater to this emerging trend.

4. Trend 4: Social Media Buzz

Social media platforms witnessed a flurry of activity during the festive period, with users sharing their holiday experiences and seeking recommendations. Our analysis uncovers the trending topics on social media and offers strategies to leverage this buzz to boost your brand's visibility.

5. Trend 5: Personalized Shopping Experiences

Consumers today expect personalized shopping experiences tailored to their preferences. We delve into the importance of personalization in boosting customer engagement and loyalty, providing practical tips to implement effective personalization strategies for your business.

6. Trend 6: Green and Sustainable Purchasing

With increasing environmental consciousness, consumers are actively seeking eco-friendly and sustainable products. Our expert analysis explores the rise of green purchasing during the Christmas season and offers insights on how your business can align with this growing trend.

7. Trend 7: Influencer Marketing

Influencer marketing continues to play a significant role in shaping consumer choices. We examine the impact of influencers during the holiday season and provide guidance on how to identify and collaborate with the right influencers to amplify your brand's reach and connect with your target audience.

8. Trend 8: Local Searches

Local searches witnessed a surge as consumers sought nearby stores for their holiday shopping needs. Our analysis dissects the importance of local search optimization and offers strategies to ensure your business appears prominently in local search results, driving footfall to your physical locations.

9. Trend 9: Product Reviews and Ratings

Consumers heavily rely on product reviews and ratings during the Christmas season to make informed purchase decisions. We shed light on the significance of reviews and provide guidance to encourage positive reviews and leverage them as a marketing asset.

10. Trend 10: Shifting Search Intent

Search behavior during Christmas showcases a shift in consumer intent and preferences. Our analysis helps you understand this evolving search intent and equips you with strategies to align your online visibility and content with the changing needs of your target audience.


These top 10 UK search trends from Christmas 2017 are just the tip of the iceberg when it comes to understanding the ever-changing digital landscape. At Rossi Marketing, we are committed to staying at the forefront of industry trends and sharing our expertise to help you achieve online success. Contact us today to discover how our business and consumer services - digital marketing solutions can drive your brand's growth and surpass the competition.

Steve Stockman
Great analysis! đŸŽđŸ›ïž
Nov 8, 2023