Panasonic - Rank Booster Case Study

Jul 27, 2018


Welcome to the Panasonic - Rank Booster Case Study, where we delve into how Rossi Marketing's exceptional digital marketing strategies helped Panasonic achieve significant improvements in search engine rankings. In this comprehensive case study, we will provide you with detailed insights and strategies implemented to enhance Panasonic's online presence and increase organic traffic. Let's dive in and explore the success story!

About Panasonic

Panasonic, a renowned multinational electronics corporation, has been a leader in innovation and technology for decades. With a wide range of consumer electronics and business solutions, Panasonic has established itself as a trusted brand worldwide.

Challenges Faced

Despite Panasonic's strong brand reputation, they were facing challenges in maximizing their online visibility. Their website's search engine rankings were not reflecting their true potential, preventing them from reaching their target audience effectively. This is where Rossi Marketing came into the picture, armed with cutting-edge digital marketing techniques to boost Panasonic's rank on search engine results pages (SERPs).

Our Approach

At Rossi Marketing, we understand that a successful SEO strategy requires a multi-faceted approach. We conducted an extensive analysis of Panasonic's website, identifying areas that needed improvement and developing a tailored plan to optimize their online presence.

Keyword Research and Analysis

Our team of SEO experts conducted comprehensive keyword research to identify the most relevant and high-performing keywords for Panasonic. Analyzing search volumes, competition levels, and user intent, we crafted a keyword strategy to target Panasonic's ideal customer base.

Technical SEO Optimization

We performed a thorough audit of Panasonic's website to identify any technical issues that might hinder search engine crawling and indexing. By rectifying these issues, including optimizing page load speed, fixing broken links, and improving website structure, we ensured that search engines could accurately understand and rank the website's content.

On-Page Optimization

Our expert copywriters, well-versed in SEO tactics and high-end copywriting, optimized Panasonic's website pages with strategic keyword placement. We crafted informative, compelling, and keyword-rich meta tags, headings, and alt tags for images, enhancing the website's relevance to users and search engines alike.

Content Creation and Marketing

Content is king, and our experienced content team developed a content creation and marketing strategy aimed at engaging Panasonic's target audience. We produced high-quality, informative blog articles, infographics, and videos that provided valuable insights and solutions related to Panasonic's products and services. Our content marketing efforts included outreach and link building to establish Panasonic as an authoritative voice in their industry.

Local SEO Optimization

Recognizing the significance of local search, we optimized Panasonic's Google My Business profile and submitted the website to renowned directories to enhance its local visibility. By implementing location-specific keywords, optimizing NAP (Name, Address, Phone number) consistency, and encouraging positive customer reviews, we improved Panasonic's local search rankings and increased footfall to their physical stores.

Social Media Marketing

Our team leveraged various social media platforms to amplify Panasonic's online presence and engage with their target audience. Through strategic social media marketing campaigns, we generated buzz, increased brand awareness, and encouraged user engagement, resulting in increased website traffic and improved search engine rankings.

Results and Achievements

The efforts implemented by Rossi Marketing yielded remarkable results for Panasonic:

  • Significant improvement in search engine rankings for target keywords and phrases.
  • Dramatic increase in organic traffic to Panasonic's website.
  • Enhanced user engagement and reduced bounce rates.
  • Establishment of Panasonic as an authority in the industry through content marketing efforts.
  • Increase in footfall to Panasonic's physical stores through local SEO optimization.


Through our meticulous planning, diligent execution, and expertise in digital marketing, we successfully boosted Panasonic's rank in search engine results. Our comprehensive approach to SEO, coupled with strategic content creation and marketing, technical optimizations, and social media engagement, has propelled Panasonic's online presence to new heights. If you're looking to achieve similar success in your business, contact Rossi Marketing today and let us help you dominate the digital landscape!

Charlie Moodie
Great insights on Panasonic's success.
Oct 5, 2023