How Rolland Increased Leads and Market Presence

Nov 1, 2022


Welcome to Rossi Marketing's case study on how Rolland, a leading business in the Business and Consumer Services industry, successfully increased their leads and market presence through a strategic partnership with MarketOne for Account-Based Marketing (ABM) and inside sales.

Understanding Rolland's Goals

In order to achieve their growth objectives, Rolland recognized the need for a comprehensive marketing strategy that would generate high-quality leads and establish a strong market presence. They turned to Rossi Marketing, a trusted digital marketing agency known for delivering exceptional results in the Business and Consumer Services category.

Rolland's Partnership with MarketOne

Rolland partnered with MarketOne, a leading ABM and inside sales agency, to implement a targeted approach to their marketing efforts. MarketOne's expertise in identifying and engaging key decision-makers allowed Rolland to focus their resources on the most relevant prospects, resulting in increased conversion rates and accelerated sales cycles.

Implementing Account-Based Marketing

Through account-based marketing, Rolland was able to personalize their outreach and tailor their messaging to resonate with each target account. MarketOne's deep understanding of the Business and Consumer Services industry enabled them to craft compelling content and campaigns that captured the attention of Rolland's ideal customers.

Building Effective Inside Sales Strategies

In addition to ABM, MarketOne's expertise in inside sales played a vital role in Rolland's success. Their experienced inside sales team worked closely with Rolland to refine their sales processes, enhance lead qualification, and ensure seamless handoff from marketing to sales. This alignment improved overall efficiency and resulted in a higher conversion rate of leads into paying customers.

Measuring Success and Results

Rolland and MarketOne implemented robust tracking and analytics to measure the success of their campaigns. Through regular monitoring and optimization, they gained valuable insights into audience behavior, enabling them to further refine their strategies and achieve even greater ROI.


By partnering with MarketOne for ABM and inside sales, Rolland successfully increased leads and market presence in the highly competitive Business and Consumer Services industry. Rossi Marketing understands the unique challenges faced by businesses in this category and offers tailored digital marketing solutions to help drive growth and success. Contact us today to discover how we can help your business thrive.

Myron Moore
Great article! Rolland's partnership with MarketOne for ABM and inside sales is a smart move 🔥. It's great to see businesses adopting effective strategies to boost their leads and market presence.
Oct 4, 2023