Digital Marketing Company in CT
The advertising industry has been revolutionized by the internet and social media platforms. It has become cheaper and easier for business owners to reach their target audience and advertise their products and services. One of the best ways to market to your audience is through Facebook Ads. They have seen tremendous growth over the years and have even towered over traditional means of advertising, and Google Ads.
Facebook ads are now the future of advertising because they favor personal connections over business posts and it has worked very well. So, is Facebook the right direction for you and your business?
Why Facebook Ads?
If you still do not have Facebook ads, you may be thinking that it is not something you would want to waste your time and money on. However, this mindset needs to be thrown out of the window together with thoughts of avoiding the internet and all nit has to offer. People today spend a lot of time on their phones. Stores are going online, cab services, banking, and even lives are becoming virtual. Therefore, why would you deliberately choose to ignore this?
80% of all internet users have some form of presence on Facebook. Having a presence of your own and spending a few hours on the site will help you reach those responsible for making buying decisions.
This platform is used by a wide variety of people and you are sure to find your target audience on there in multitudes. If a customer or potential customer were to see a well-designed ad from your company even when they are not looking to buy; your band will linger in their mind longer and they will most likely purchase the long run.
More than that, Facebook ads are also easily measurable. Through Facebook Pixels, you can view how much traffic you are generating to your website. You can also see the behavior of your visitors once they get to your site- did they buy? Did they click on something? Did they send a query? Did they put something in their cart?
Thanks to this analysis, you will be able to plan your adverts and marketing strategies better. You can give them more of what they want, and take away what they have not responded to.
Controlling the Money
Now that you know that you need Facebook ads, you are probably wondering how much you should spend on the ads. It is important to have a budget based on the profit you want to get. The first thing you should do when controlling your money for Facebook ads is to set a revenue goal. Once you have your goal in place, head to your Facebook Ads Manager and configure your settings based on this goal.
Now, you can create an ad; get creative and stick to current trends as people respond better to them. Add high-quality images, videos, and helpful links. Your documents should have titles, and leads that will capture your audience’s attention.
Finally, you can monitor your ads through the ad manager. Facebook’s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets so you can find a way to save money.
To learn more about Facebook ads and related topics, you can contact us through our website. We offer Facebook ad services that are guaranteed to take your business to the next level.