Understanding search engine optimization (SEO) is very important in today’s highly digital world. Any business looking to drive traffic to their website and increase sales has no option than to stay up to date with the ever-evolving search engine algorithms. Marketers and business owners make mistakes either because they haven’t taken time to understand basic SEO best practices correctly or are not aware of them. Some make critical blunders that hurt their online presence even as they try to keep up with SEO demands. Here are common SEO mistakes every small business should avoid.
Not Optimizing for Local Search
How would you run a business that focuses on customers within your neighborhood or a certain city yet you haven’t optimized your website for local search? Or worse you have no idea what local search is all about? Search engines, like Google handle local search differently than keywords that are national or global. Include an address on your pages as well as region-specific or city-specific keywords in your page titles and Meta descriptions. It’s also important that you list your business on local review networks, map listings, and local bases sites such as Google Places, Merchant Circle, Yelp, and FourSquare.
Focusing on Link Quantity over Link Quality
The second mistake you don’t want to make is placing higher emphasis on the quantity of links to your site rather than the quality. The best thing to do is focusing on getting links from popular blogs, especially those relevant to your industry or website. You’re better off with one link from a popular blog or a website with high authority than hundreds of low quality directory links. Avoid buying backlinks as well.
Cramming Keywords into your Content
First, you must make sure you’ve chosen the right keywords. Users and search engines prefer long tail keywords. You must, therefore, take time to understand the keyword phrases your prospects and customers are using to search for your products and services.
Now the fact that you have the right target keywords doesn’t mean you should use them in every sentence of your content. There’s no way you’ll boost your rankings by cramming or stuffing keywords in your content. It’s important that you make your content natural and useful. That will ensure your SEO success.
Overlooking Page Titles and Meta Descriptions
Many people don’t realize how essential title tags and Meta descriptions are to their SEO. Optimizing the content on your site isn’t just about including the right target keywords. Title tags and Meta descriptions are important optimizing factors that search engines consider when crawling your site.
Remember the title of a page is what users and search engines read first to understand what the web page is all about. Failure to provide a page title reduces your chances of ranking high on search engines and may drive visitors away from your web page.
Not Adding Fresh, High Quality Content
Duplicating and plagiarizing content is highly discouraged. Why would you want to rip off copy from other websites? Why not invest time to create fresh, high-quality, meaningful content that will add value to your customers? Include a blog section on your site and add content that addresses some of the questions your audience has about your service or product. This will help you attain high rankings on search engines and get more conversions.