Elgiganten | iPROSPECT Global

Apr 12, 2022
Marketing Frameworks for B2B Tech Companies

About Elgiganten

Elgiganten, Sweden's largest consumer electronics retailer, has been a powerhouse in the market since its establishment in 1959. Offering a wide range of high-quality products, exceptional customer service, and competitive prices, Elgiganten has become a go-to destination for tech enthusiasts and everyday consumers alike.

Partnering with Rossi Marketing

Rossi Marketing, a renowned name in the field of Business and Consumer Services - Digital Marketing, joined forces with Elgiganten to fuel their online success in the Swedish market. With a team of highly skilled professionals, Rossi Marketing laid down an extensive roadmap to enhance Elgiganten's online presence, increase brand visibility, and ultimately drive sales.

The Challenge

Elgiganten faced fierce competition in the online landscape, with numerous retailers vying for the same target audience. The challenge was to position Elgiganten as the definitive choice for consumer electronics, making them stand out amidst the crowded online marketplace.

Strategic Approach

Rossi Marketing adopted a multi-faceted approach to tackle the challenge head-on. By leveraging their extensive industry knowledge and experience, they crafted a comprehensive strategy that encompassed various crucial aspects:

Keyword Research and Optimization

Utilizing their expertise in SEO, Rossi Marketing conducted extensive keyword research to identify the most relevant and competitive terms in Elgiganten's industry. This research formed the foundation for optimizing the website's content, ensuring strong keyword integration throughout the site.

Compelling Content Creation

With the recognition that quality content is key to ranking high on search engines, Rossi Marketing's team of professional copywriters set to work. They generated engaging and informative articles, product descriptions, and blog posts that not only showcased Elgiganten's offerings but also provided valuable insights to potential customers.

On-Page and Technical SEO

Rossi Marketing left no stone unturned when it came to optimizing Elgiganten's website. They conducted meticulous website audits, ensuring proper indexing, streamlining site architecture, improving load times, and implementing effective meta tags. These efforts collectively enhanced the site's visibility and user experience.

Social Media Engagement

Realizing the power of social media, Rossi Marketing crafted a robust social media strategy that promoted Elgiganten's products and engaged with the target audience. By leveraging platforms such as Facebook, Instagram, and YouTube, they expanded Elgiganten's reach, fostering brand loyalty and increasing customer engagement.

Link Building and Outreach

Building strong and relevant backlinks is critical to earning authority from search engines. Rossi Marketing implemented a comprehensive link-building strategy, reaching out to industry influencers, bloggers, and relevant websites for collaborations and mentions. These efforts not only improved organic rankings but also drove targeted traffic to Elgiganten's website.

The Results

The partnership between Elgiganten and Rossi Marketing bore fruitful results, propelling Elgiganten to new heights in the Swedish market. Here are some of the significant achievements:

  • Increased organic website traffic by 50%
  • Boosted search engine rankings for competitive keywords
  • Enhanced brand visibility and recognition
  • Improved conversion rates and sales
  • Expanded social media following and engagement


Rossi Marketing's collaboration with Elgiganten is a testament to their expertise in the field of Business and Consumer Services - Digital Marketing. By devising a holistic strategy, incorporating effective SEO techniques, and leveraging the power of compelling content, Rossi Marketing successfully positioned Elgiganten as a leading player in the competitive Swedish market. Contact us today to learn more about our exceptional services and how we can help your business thrive in the digital landscape.

Ron Jeske
Excellent collaboration!πŸ™Œ It's fantastic to see Elgiganten, the leading electronics retailer, joining forces with Rossi Marketing. This partnership is a surefire recipe for success!🀝 Both companies excel in their respective fields and will undoubtedly provide top-quality products and services to customers. Congrats to the teams!πŸŽ‰
Nov 12, 2023
Chad Wells
Great partnership! πŸ‘ Elgiganten is the go-to destination for tech lovers, and teaming up with Rossi Marketing is a winning combo! 🀝
Nov 8, 2023