Conforama, accompagné par iProspect, publie le premier ...

Apr 6, 2019


Welcome to Rossi Marketing, a leader in business and consumer services specializing in digital marketing. In this article, we delve into the success story of Conforama and their partnership with iProspect in achieving exceptional search performance and maximizing the SA360 platform.

Understanding Conforama's Goals

Conforama, a renowned furniture retailer, aimed to strengthen their online presence, increase organic visibility, and drive relevant traffic to their website. To tackle these challenges, they sought the expertise of iProspect, a world-class digital marketing agency.

The Role of iProspect

iProspect formulated a comprehensive digital marketing strategy encompassing search engine optimization (SEO), paid search advertising, and data-driven insights. By leveraging their extensive industry knowledge and cutting-edge technology, iProspect aimed to propel Conforama to the top of search engine results pages (SERPs) and maximize their ROI.

SEO Implementation

One of the primary focus areas for iProspect was SEO optimization. Extensive keyword research, competitive analysis, and website audits were conducted to identify the most valuable opportunities for Conforama. Based on the insights gathered, a meticulous plan was devised to optimize Conforama's website structure, meta tags, content, and overall user experience.

On-page Optimization

iProspect worked closely with Conforama's development team to ensure that the website architecture was search engine-friendly. They implemented proper heading structures, optimized URLs, and schema markup to provide search engines with clear signals regarding the website's content and relevance.

Keyword-Rich Content

The creation of compelling, keyword-rich content was a crucial element in achieving Conforama's goals. iProspect's team of skilled copywriters meticulously crafted engaging landing pages, informative blog posts, and captivating product descriptions that resonated with Conforama's target audience while incorporating relevant keywords.

Paid Search Advertising

In addition to SEO, iProspect utilized a well-planned paid search advertising strategy to complement Conforama's organic efforts. Through meticulous campaign structuring, keyword targeting, ad copy optimization, and continuous monitoring, iProspect ensured that Conforama's brand message reached the right audience at the right time.

Data-Driven Insights and Analysis

To continuously refine and enhance Conforama's digital marketing efforts, iProspect implemented advanced tracking and analytics solutions. By closely monitoring key performance indicators (KPIs) and conducting in-depth data analysis, iProspect provided actionable insights that enabled Conforama to make informed decisions and optimize their campaigns for maximum results.

Results and Achievements

The collaborative effort between Conforama and iProspect sparked remarkable success. Conforama witnessed a significant increase in organic search visibility, with top rankings on relevant keywords. The carefully executed paid search advertising campaigns resulted in improved click-through rates (CTRs) and conversions, bolstering Conforama's online revenue.

Notable Achievements:

  • Organic search visibility increased by 150% within the first six months of the partnership.
  • Top rankings achieved on crucial keywords, leading to a substantial rise in organic traffic.
  • Paid search advertising campaigns delivered an impressive 300% increase in qualified leads.
  • Improved click-through rates (CTRs) by 40% through compelling ad copy and optimized targeting.


Through the strategic collaboration between Conforama and iProspect, exceptional search performance and maximum utilization of the SA360 platform were achieved. This success story showcases the crucial role of a comprehensive digital marketing approach consisting of SEO, paid search advertising, and data-driven insights. Connect with Rossi Marketing today to discover how our expertise can help your business excel in the digital landscape.