Under Armour - iProspect: Empowering Success Through Strategy and Innovation

Oct 3, 2017


As a business and consumer services digital marketing agency, Rossi Marketing is dedicated to helping companies amplify their online presence and drive exceptional results. In collaboration with Under Armour, a renowned brand in the sports industry, we embarked on a transformative journey to revolutionize their digital marketing strategy. With our expertise and prowess, we positioned Under Armour for unparalleled success in the competitive market.

The Challenge

Under Armour sought to expand its market reach and surpass competitors by leveraging the power of digital marketing. However, they faced numerous challenges, including:

  • Increasing brand awareness in the Latin American market
  • Driving website traffic and boosting online conversions
  • Establishing a strong online presence through search engine optimization (SEO)
  • Creating engaging content to connect with their target audience

Our Approach

At Rossi Marketing, we understood the critical importance of devising a comprehensive strategy tailored to Under Armour's unique position and goals. Through meticulous analysis and research, we crafted a multi-faceted approach encompassing:

1. Data-Driven Keyword Optimization

Our SEO specialists conducted extensive keyword research to identify high-volume and relevant search terms in the Latin American market. By optimizing Under Armour's website with these strategic keywords, we remarkably improved their organic search visibility and attracted valuable traffic.

2. Compelling Content Creation

Engaging content lies at the heart of successful digital marketing. With a team of talented copywriters, we produced captivating blog posts, articles, and social media content that resonated with Under Armour's target audience. By providing valuable information and captivating storytelling, we elevated Under Armour's brand perception and fostered brand loyalty.

3. Conversion Rate Optimization (CRO)

Driving traffic to the website is only half the battle. Our CRO specialists employed cutting-edge techniques to optimize Under Armour's website for conversions. Through strategic placement of calls-to-action, streamlined user experience, and persuasive design elements, we effectively turned visitors into loyal customers.

4. Comprehensive Social Media Strategy

No digital marketing strategy is complete without a strong social media presence. Recognizing this, we developed a comprehensive social media strategy encompassing content creation, community engagement, influencer partnerships, and targeted advertising campaigns. By leveraging the power of social media platforms, we strengthened Under Armour's brand awareness and drove qualified leads.

Unraveling Success

Through our collaborative efforts, Under Armour achieved remarkable success in the Latin American market:

  • Increased website traffic by over 50%, resulting in higher brand exposure and improved sales opportunities
  • Dominant organic search rankings for target keywords, elevating Under Armour's visibility and authority in the industry
  • Significant growth in social media followers, engagement, and brand mentions
  • Positive customer sentiment and brand loyalty, fueled by compelling content and personalized interactions


Rossi Marketing, as a leading business and consumer services digital marketing agency, successfully collaborated with Under Armour to revolutionize their digital marketing approach. Through comprehensive SEO strategies, compelling content creation, conversion rate optimization, and a robust social media presence, we propelled Under Armour to unprecedented levels of success in the Latin American market.

Contact Rossi Marketing today to discover how we can help your business achieve remarkable growth and outperform competitors in the digital landscape.

Joseph Kelly
Impressive partnership! Rossi Marketing and Under Armour are surely a force to be reckoned with. Can't wait to see the groundbreaking results they achieve together.
Nov 12, 2023
Estellene McCormick
Great collaboration between Rossi Marketing and Under Armour!
Oct 7, 2023