Google Ads 2020 Product & Feature Announcements

Nov 5, 2020

Welcome to Rossi Marketing, your trusted partner in Business and Consumer Services - Digital Marketing. In this page, we bring you the most comprehensive and up-to-date information about the latest product and feature announcements from Google Ads in 2020.

Relevance at Scale on YouTube and Beyond

As a reputable digital marketing agency, Rossi Marketing understands the importance of staying informed about the latest developments in the ever-evolving world of online advertising. The Google Ads 2020 product and feature announcements pave the way for businesses to achieve relevance at scale, especially on popular platforms like YouTube. Let's dive into some of the exciting updates!

Enhanced Audience Targeting

Google Ads introduces advanced audience targeting capabilities, allowing advertisers to connect with their most valuable customers more effectively. This includes powerful segmentation options, such as custom intent audiences based on user behavior and in-market audiences that target users actively researching related products or services.

Smart Bidding Strategies

Efficient bidding strategies are vital to the success of any digital marketing campaign. With the latest Google Ads features, Rossi Marketing empowers businesses to optimize bidding strategies by utilizing machine learning and automation. Maximize your return on investment (ROI) with smart bidding options like Target ROAS (Return On Advertising Spend) and Enhanced CPC (Cost-Per-Click).

Expanded Video Ad Formats

With YouTube being one of the most popular online video platforms, Google Ads introduces new ad formats to help businesses captivate their audiences. Rossi Marketing knows the importance of engaging video content, and now you can leverage TrueView for Action ads to drive conversions or maximize reach with non-skippable video ads.

Cross-Device Campaign Measurement

In today's digital landscape, users seamlessly switch between devices, and Rossi Marketing ensures your campaigns measure up. Google Ads enables cross-device campaign measurement, providing insights into how customers interact with your ads across different devices. Gain a holistic view of your campaign performance and optimize your strategy accordingly.

Why Choose Rossi Marketing?

At Rossi Marketing, we don't just keep up with the latest trends; we set them. With years of experience in the digital marketing industry, we have established ourselves as a leading agency in providing exceptional business and consumer services. Here's why you should choose us:

  • Expertise: Our team of skilled professionals possesses in-depth knowledge of Google Ads and other platforms, enabling us to deliver exceptional results.
  • Customized Solutions: We understand that each business has unique needs. We tailor our strategies to match your specific goals and target audience.
  • Data-Driven Approach: Rossi Marketing relies on data-driven insights to inform our decision-making process, ensuring we maximize your campaign's effectiveness.
  • Proven Results: We have a track record of driving tangible results for our clients across various industries. Let our success stories speak for themselves!

Stay Ahead with Rossi Marketing

Don't let your business fall behind in the competitive digital landscape. Partner with Rossi Marketing to stay ahead of the curve and leverage the latest Google Ads 2020 product and feature announcements. Our dedicated team of digital marketing experts is ready to elevate your brand's online visibility and drive growth.

Contact us today to learn more about how our comprehensive digital marketing solutions can empower your business!

Kaku Ito
Great updates! Excited for Google Ads' new features! 💪🚀
Oct 12, 2023