Google Ads 2020 Product & Feature Announcements

Jun 8, 2018

At Rossi Marketing, we are excited to bring you the latest updates and groundbreaking features from Google Ads for the year 2020. As a leading digital marketing agency in the Business and Consumer Services industry, our team keeps a close eye on all the advancements that can help our clients stay ahead of the competition. Join us as we explore the game-changing product releases and cutting-edge features that Google Ads has introduced to enhance mobile, web, and app advertising.

Revolutionizing Mobile Advertising

Mobile advertising has become an integral part of any successful digital marketing strategy. With Google Ads' latest updates, businesses can now reach their target audience more effectively on their mobile devices. The introduction of Responsive Search Ads allows advertisers to create adaptable advertisements that automatically adjust to suit different screen sizes and formats. This ensures optimal user experience and increases the chances of driving conversions.

Furthermore, Google Ads has unveiled the power of Smart Bidding for mobile advertising. Leveraging advanced machine learning algorithms, Smart Bidding optimizes bids based on various factors such as device type, location, time of day, and audience demographics. This innovative feature maximizes advertising performance and delivers impressive results.

Elevating Web Advertising Strategies

In today's digital landscape, an effective web advertising strategy is crucial for businesses to thrive. Google Ads provides a range of features that empower advertisers to engage their target audience and achieve measurable results.

Local Campaigns have been introduced to assist businesses in driving foot traffic to their physical stores. By using location extensions and Google My Business listings in ads, businesses can effectively target local customers who are searching for nearby products or services. Local Campaigns provide an excellent opportunity for businesses in the Business and Consumer Services industry to connect with their local audience in a meaningful way.

Additionally, Google Ads has enhanced the Display & Video 360 integration, enabling advertisers to manage bids and campaigns seamlessly across multiple channels and formats. This integration streamlines the campaign creation process and allows marketers to deliver personalized messages to their target audience effectively.

Unleashing the Power of App Advertising

With the ever-increasing popularity of mobile apps, app advertising has emerged as a powerful tool for businesses to connect with their audience. Google Ads continues to expand its range of features and capabilities in this domain, helping advertisers make the most out of app advertising campaigns.

App campaigns for engagement empower advertisers to re-engage with existing app users, driving user retention and increasing brand loyalty. Through features such as deep linking and in-app actions, businesses can create personalized and immersive experiences for their app users, resulting in higher engagement and conversions.

Moreover, Google Ads offers App campaigns for installs, which are designed to maximize app installations and reach a wider user base. Through automated bidding strategies and powerful audience targeting options, advertisers can effectively promote their app across various Google platforms, such as Google Search, Google Play, YouTube, and the Google Display Network.

Stay Ahead with Rossi Marketing

As a trusted partner for businesses in the digital marketing landscape, Rossi Marketing aims to provide comprehensive insights and stay at the forefront of industry advancements. Our team of experts diligently monitors Google Ads' product releases and feature announcements, keeping our clients informed about the latest strategies and practices that can drive success.

With our vast experience in the Business and Consumer Services industry, we understand the unique challenges that arise in this competitive market. By leveraging the power of Google Ads' innovative solutions, we can help your business achieve remarkable growth and establish a strong online presence.

Partner with Rossi Marketing today and unlock the full potential of Google Ads. Contact us for a customized digital marketing strategy that aligns with your business goals and drives unparalleled results.

Yunhwan Kwon
Great insights!
Nov 8, 2023
Mark Tyrer
Excited to hear about Google Ads's innovative updates and features for 2020. Looking forward to staying ahead with Rossi Marketing!
Oct 6, 2023