Neuer Reiter Anzeigenerweiterungen im Google Adwords Interface

Jul 13, 2021

Welcome to Rossi Marketing, your premier choice for Business and Consumer Services - Digital Marketing solutions. In this article, we are excited to introduce the new Anzeigenerweiterungen feature within the Google AdWords interface. As experts in the field, we are always focused on staying ahead of the curve and providing our clients with the latest tools and strategies to enhance their online campaigns. Join us as we explore what this groundbreaking feature has to offer and how it can elevate your advertising efforts on Google.

What are Anzeigenerweiterungen?

Anzeigenerweiterungen, or ad extensions in English, are additional snippets of information that can be displayed alongside your ads on Google. These extensions enable you to provide more detailed and relevant information to potential customers, increasing the visibility and effectiveness of your ad campaigns. With the introduction of the new Anzeigenerweiterungen feature, Google has expanded the capabilities and options available to advertisers, empowering them to create more engaging and impactful ads.

Benefits of Anzeigenerweiterungen

Implementing Anzeigenerweiterungen in your Google AdWords campaigns offers numerous benefits that can give you a competitive edge in the digital marketing landscape. Let's explore some of the key advantages:

  1. Enhanced Visibility: Anzeigenerweiterungen increase the size and prominence of your ads on Google's search results page, helping you stand out from competitors and capturing users' attention.
  2. Improved Click-through Rates: The additional information provided by Anzeigenerweiterungen makes your ads more compelling and relevant to users, resulting in higher click-through rates and increased traffic to your website.
  3. Extended Ad Space: With Anzeigenerweiterungen, you have the opportunity to showcase additional details, such as contact information, location, pricing, and more. This allows potential customers to find the exact information they need directly from the search results.
  4. Increased User Engagement: Anzeigenerweiterungen provide users with more interactive elements, such as call buttons, site links, and reviews, encouraging them to engage with your ad and take action.

Types of Anzeigenerweiterungen

To cater to various business goals and industries, the new Anzeigenerweiterungen feature offers a wide range of extensions to choose from. These extensions are designed to cater to different campaign objectives and provide users with relevant and actionable information. Here are some of the key types of Anzeigenerweiterungen:

1. Call Extensions

Call extensions allow potential customers to directly call your business from the search results page. This extension is particularly useful for businesses that heavily rely on phone inquiries, enabling users to reach you effortlessly with just a click.

2. Location Extensions

Location extensions display your business address alongside your ads, making it easier for users to find and visit your physical store. This extension is especially valuable for local businesses looking to drive foot traffic and increase offline conversions.

3. Sitelink Extensions

Sitelink extensions enhance your ads by displaying additional links to specific pages on your website. This feature enables you to promote different sections or offers, leading users to relevant and targeted landing pages, ultimately boosting conversions.

4. Review Extensions

Review extensions allow you to showcase positive reviews and testimonials from reputable sources directly in your ads. Positive reviews build trust and credibility, influencing potential customers' decision-making process and increasing the likelihood of conversions.

How to Implement Anzeigenerweiterungen in Google AdWords

Implementing Anzeigenerweiterungen in your Google AdWords campaigns is a straightforward process that can greatly enhance the performance of your ads. To get started, follow these steps:

  1. Sign in to your Google AdWords account and navigate to the Campaigns tab.
  2. Select the campaign to which you want to add the Anzeigenerweiterungen.
  3. Click on the "Ad extensions" tab and select the specific type of extension you want to add.
  4. Fill in the required details, including the relevant information or links.
  5. Save your changes and monitor the performance of your ads to optimize their effectiveness.


The new Anzeigenerweiterungen feature in the Google AdWords interface is a game-changer for advertisers looking to maximize the impact of their campaigns. By leveraging the various types of extensions available, businesses can create more compelling and informative ads, attracting qualified leads and driving conversions. As experts in Business and Consumer Services - Digital Marketing, Rossi Marketing is committed to providing our clients with the latest tools and strategies to achieve success in the digital landscape. Don't miss out on the opportunity to leverage Anzeigenerweiterungen and take your advertising campaigns to new heights. Contact us today to supercharge your online advertising efforts!

Del Hurt
Tolle Neuigkeiten! 🎉 Google AdWords hat eine neue Anzeigenerweiterung. Perfekt für Online-Marketing! 👍
Nov 8, 2023