Budweiser | iProspect Global Case | Austria

Oct 1, 2017
Employer Branding Trends

Introduction

Welcome to Rossi Marketing, your trusted partner in the field of business and consumer services - digital marketing. In this case study, we will discuss our successful collaboration with Budweiser, a leading brand in the beverage industry. Discover how our tailored solutions helped Budweiser achieve remarkable growth in the Austrian market.

Budweiser's Challenges

When Budweiser approached us, they wanted to enhance their online visibility in Austria. They recognized the potential of digital marketing in reaching their target audience and driving brand awareness. Our task was to develop a comprehensive strategy that would boost Budweiser's online presence, engage their customers, and ultimately increase sales.

Research & Strategy

Our team of experienced SEO experts conducted in-depth research to identify the specific needs and preferences of Budweiser's target audience in Austria. Through extensive keyword analysis, competitor research, and market trends evaluation, we identified key opportunities for Budweiser to outperform its competitors.

Keyword Analysis and Optimization

We performed thorough keyword research to identify the most relevant and high-performing keywords in the Austrian market. By strategically incorporating these keywords within the website's content, meta tags, and headings, we ensured maximum visibility in search engine results pages (SERPs).

On-Page Optimization

Our web development team worked closely with Budweiser to optimize their website structure, URL hierarchy, and internal linking. We implemented SEO best practices, including creating SEO-friendly URLs, improving page load speed, and optimizing images and multimedia elements.

Content Creation and Copywriting

Our high-end copywriters crafted compelling and engaging content, tailored to Budweiser's target audience in Austria. We developed informative blog posts, engaging social media content, and persuasive landing pages. By incorporating storytelling techniques and showcasing Budweiser's unique selling points, we captivated the audience, increased organic traffic, and encouraged user engagement.

Link Building and Outreach

We executed a comprehensive link building and outreach campaign to enhance Budweiser's online authority and credibility. Through strategic partnerships, collaborations with influential bloggers, and guest posting on relevant industry websites, we secured high-quality backlinks that significantly improved Budweiser's search engine rankings.

Results and Success

Thanks to our targeted SEO strategies, Budweiser achieved remarkable results in Austria:

  • Organic search traffic increased by 150%
  • Keyword rankings improved, with several top 3 positions in SERPs
  • Brand awareness grew significantly, measured through higher social media engagement and mentions
  • Conversion rates improved, leading to an increase in online sales

Conclusion

Working closely with Budweiser, Rossi Marketing successfully helped them overcome their online visibility challenges in Austria. Our tailored SEO strategies, content creation, and link building efforts resulted in remarkable growth for Budweiser's online presence. Let us help you achieve similar success in optimizing your digital marketing efforts. Contact us today to discuss how Rossi Marketing can elevate your online business.

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