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How to Write Meta Descriptions: Best Practices for 2019

When it comes to optimizing your website for search engines, writing effective meta descriptions is a crucial step. In this comprehensive guide, we will walk you through the best practices for writing meta descriptions in 2019. These practices will not only help improve your website's visibility on search engine results pages, but also increase click-through rates and drive more organic traffic to your website.

1. Understand the Role of Meta Descriptions

Meta descriptions are HTML attributes that provide summarized information about the content of a web page to search engines and users. While they do not directly affect search engine rankings, they play a crucial role in attracting clicks from search engine users. When search engines display your website on the results page, the meta description is often the first point of contact between your website and the user, making it essential to craft a compelling and relevant description.

2. Keep Them Concise and Compelling

Meta descriptions should ideally be between 50-160 characters long. To grab the attention of search engine users, make sure your meta description is concise, compelling, and accurately represents the content of the page. Use action-oriented language, include relevant keywords, and highlight any unique selling points to entice users to click through to your website.

3. Use Relevant Keywords

Keywords play a significant role in search engine optimization, including meta descriptions. Conduct thorough keyword research to identify relevant keywords that align with your page content and target audience. Incorporate these keywords naturally into your meta description to increase its visibility and relevance to search engine users.

4. Write Unique Meta Descriptions for Each Page

Avoid using duplicate meta descriptions across multiple pages. Each page on your website should have a unique meta description tailored to its specific content. This approach helps search engines understand the unique value of each page and enables users to differentiate between them on the search results page.

5. Include a Call-to-Action

To further enhance the effectiveness of your meta description, consider including a clear and compelling call-to-action. Encourage users to take a specific action, such as "Learn More," "Get Started," or "Discover Our Services." This can help create a sense of urgency and increase the likelihood of users clicking through to your website.

6. Test and Optimize

The landscape of search engine optimization is ever-evolving, and what works today may not work tomorrow. Continuously test and optimize your meta descriptions based on user behavior and changing search engine algorithms. Monitor click-through rates, analyze user engagement, and make necessary adjustments to ensure your meta descriptions remain effective in driving traffic and achieving your website's goals.

Conclusion

Writing effective meta descriptions is a critical aspect of optimizing your website for search engines. By following the best practices outlined in this guide, you can create compelling, concise, and keyword-rich meta descriptions that enhance your website's visibility in search engine results. If you need expert help with your digital marketing strategy, contact Rossi Marketing today. We specialize in providing top-notch digital marketing services in the Business and Consumer Services category to help businesses thrive in the online landscape. Take the first step towards improved SEO and higher click-through rates by mastering the art of writing meta descriptions.

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